Under its campaign 'Join hands for change', Congress had issued a series of advertisements published in websites and newspapers.
The BJP has raised questions over use of photographs, which they said were from other countries and states.
An advertisement showing a photo of a farmer, to highlight the issue of pending power connections to them in the state said "10 lakh farmers of the state are awaiting electricity connections."
The ruling BJP has alleged that the photo used in the advertisement was that of a farmer from Rajasthan, a state ruled by Congress, party sources said.
The Congress has, however, maintained that the photos used are symbolic but the facts given in those advertisements cannot be disputed.
"The photos used in these advertisements are symbolic. But the facts given on electricity connections, malnutrition, pasture land given to industry, malnutrition among women are real. Can BJP dispute those facts," state Congress president Arjun Modhwadia asked.
Congress sources said they had outsourced this campaign to an advertising agency which was responsible for selection of material like photographs.
"It seems that a lot of the images used by them are taken from Google, but photos are symbolic and facts in those advertisements are true," a Congress source said.
The BJP, however, got another chance to target the main Opposition party on the issue of advertisement. "This proves that the Congress campaign is based on falsehood. When the state is progressing at a very rapid rate, the Congress is trying to defame Gujarat by showing photos of other states and other countries," BJP spokesperson Jagdish Bhavsar said.
Earlier, in the same series of advertisements, the Congress found itself at a centre of a row when it emerged that one of the photographs of a child used for an advertisement on malnutrition was that of a Sri Lankan flood victim. Later, the party had withdrawn that picture from its ad campaign.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
