"None of my shows have ever touched 30 episodes, so I don't feel comfortable or competent enough to write for such long shows. There are daily soaps in Pakistan too but writers like me who also write novels can't drag a story to 100 episodes," she told PTI in a telephonic interview.
Umera, 37, said she has got an offer to write for a finite series here, which she might consider in future.
'Maat' is a story of two sisters with different perceptions and principles in life.
Umera credits the success of 'Zindagi', a 26-episode romantic-social drama in India to its relatable story, which is based on her novel of the same name.
The drama depicts the love story between Zaroon played by Fawwad Khan, who is making his Bollywood debut in 'Khoobsurat' opposite Sonam Kapoor and Kashaf, played by Sanam Saeed.
"People can connect with the dynamics shown between Zaroon and Kashaf because every man and woman has gone through such emotions and it's same everywhere be in Pakistan or in India," Umera said.
"In dramas we show handsome men as good and sweet but I wanted to show that they can have flaws and hence Zaroon is this good-looking rich man but a chauvinist. And Kashaf is poor but not out-and-out positive, she is bitter and even rude," she said.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
