"This will be on an ascending e-auction basis. Approval was also given to migration (renewal) of private FM Radio licenses from Phase-II to Phase-Ill on payment of migration fee according to TRAI recommendations," an official statement here said.
The proposed auction process will add an estimated revenue of over Rs 550 crore to the national exchequer on successful auctions of all proposed channels.
Besides, it will bring in the amount realised through the migration process for FM channels to move to Phase III regime from the current Phase II.
As of now, with the implementation of two phases of private FM Radio, namely Phase I (1999-2000) and Phase II (2005-06), there are 243 private FM channels in operation in 86 cities of the country, spanning 26 States and 3 Union Territories, the statement said.
Roll out of the first batch of FM Radio Phase III auction will provide more channels to listeners with richer content in 69 existing cities including Delhi, Mumbai and Kolkata.
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