Havells enters water purifier segment

Consumer electrical goods maker Havells today announced its foray into the water purifier segment with the launch of six products priced between Rs 10,499-23,999.
The company has set up a plant to roll out water purifiers at its Haridwar-based unit, which is a part of Rs 100 crore capex, said a top company official.
"We will start shipping to our 50 distributors from tomorrow," said Havells India Executive VP Narendra Choudhary adding that few more models are in the pipeline, which would be launched in the coming months.
According to Choudhary, the water purifiers have been designed with RO and UV technologies and to maintain ph level besides fortifying with natural minerals.

"With an expected growth of 15-20 per cent in this segment and aggressive plan to be a significant player, Havells is fully equipped and future ready to ramp up the capacity to one million units per annum," the company said.