HDFC Bank launches nationwide campaign to go digital

Private sector lender HDFC Bank today launched a nationwide campaign to position itself as a premier digital bank.
"Integrated, nationwide brand campaign 'Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Mutthi Mein... The campaign will reinforce bank's position as India's premier digital bank," HDFC Bank said in a statement.
The three-month long campaign delves into HDFC Bank's products and offerings.
The offerings include Instant Accounts, 1-click payments, 1-click shopping, 10-second loans, Quick investments - all of which are digitally accessible.
Customers can use mobile phones and the Internet in order to save time, paperwork and needless hassles such as visiting bank branches, the bank said.

"The theme of the campaign is that digital banking is enabling customer convenience as never before," it said.

"All our processes have been digitised. This is in keeping with our #GoDigital- Bank aapki Muthhi Mein' campaign. Banks that do not use the latest technology to ease the way customers can access its products and services will soon be obsolete," said Aditya Puri, Managing Director, HDFC Bank Limited in the statement.
Earlier this year, HDFC Bank launched PayZapp, a payment solution using mobile devices.
"The concept of digital is now embedded into the DNA of HDFC Bank. This is the largest ever brand campaign undertaken by the bank and emphasises our philosophy of transforming into a digital bank," said Parag Rao, Senior Executive Vice President and Business Head, Cards, Merchant Acquiring Services and Marketing, HDFC Bank.

As part of its digital focus, HDFC Bank took a slew of initiatives this year, including a mobile application allowing customers to meet their shopping and payment requirements, personal loan in 10 seconds and auto loans within 30 minutes using biometric authentication.
In 2014-15, 63 per cent of all transactions at HDFC Bank were conducted through digital channels.