HDFC Life ties-up with Rubique

Private life insurance company HDFC Life today announced its partnership with Rubique, to offer its life insurance products and services on the latter's online marketplace.
Rubique is a one-stop online marketplace providing technology enabled solutions to the financing needs of individuals and SMEs, HDFC Life said in a release.
This partnership will enable the private insurer to reach out to a sizeable online customer base.
Apart from life insurance, Rubique will also host home insurance, health insurance and automobile insurance in its marketplace.
---------------------------------------------- Times Internet partners with Moat
Times Internet today said it has partnered with Moat, a software as a service analytics company to provide clients with trusted measurement on campaigns.

The partnership integrates Moat's viewability and attention measurement with Times Internet's marketing platform - Colombia Audience Network and will provide marketers with insights into their campaign performance.
"By working with Moat, we can now provide marketers with the ability to measure and optimise across actionable metrics from a trusted, leading measurement partner," Times Internet Chief Revenue Officer Gulshan Verma said in a statement.
Moat CEO and Co-Founder Jonah Goodhart said, "it is a big opportunity for marketers, as they take advantage of behaviour trends, measurement will be the key to understanding the impact of brand advertising, and it will help the market move away from spending on ads that were never seen.