Heinz India, part of the global food company KraftHeinz Company, has roped in former Indian skipper Sourav Ganguly for three years to boost one of its key brands.
"We have brought in Sourav Ganguly on board for Complan for three years. He was a natural choice being a national figure, a father and a Complan boy himself," Heinz India managing director Sankalp Potbhare said here today.
Ganguly will be the brand ambassador of Complan.
Potbhare said Ganguly has agreed to be the Complan campaign as it aims to raise protein awareness across the country, starting with West Bengal.
"We are looking at a sustained double-digit marketshare nationally for the health drink," he said adding "We are ahead with our plans."
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