Hero launches four e-cycles under Lectro brand

Hero Cycles today introduced four e-cycles with electric pedal assisted technology under the Lectro brand, priced between Rs 42,000 and Rs 83,000.
The company, which had launched the brand earlier this year in Birmingham, plans to expand the electric pedal assisted technology cycle (EPAC) portfolio in India to over 20 products over the next few months.
"EPAC is a nascent segment in the India bicycle market. Even as the premium bicycle segment has shown strong growth over the past few years, the EPAC segment has only recently started and has huge potential in the country," Hero Cycles Chairman and Managing Director Pankaj Munjal told reporters here.

The electric pedal assisted cycles come with detachable battery which can be charged at home in around 4 hours and can run for over 50 kms.
An electric motor assists the rider to move around on the cycle.
The company plans to introduce the four models in Bengaluru, Pune, Mumbai and NCR in the fisrt phase and then across Tamil Nadu, Karnataka and Maharashtra by the end of the year.
Last year, Hero Cycles had picked up majority stake in UK-based Avocet Sports, thereby acquiring brands like Viking, Coyote, Rooster, Ryedale, Lectro, Concept and Riddick.