The consumers mainly include owners, drivers, retailers and mechanics of diesel vehicles.
The campaign comprises various educative engagement activities with people, including a skit, games and quizzes. This integrated outreach campaign would target nearly 50 Tier I and Tier II cities in 90 days, a company statement said today.
"India is driven by diesel engines. Across the nation trucks, buses, LCV's, jeeps, tractors and cars move people and goods. Due to the economical viability of diesel, there is a growing demand for diesel engine vehicles. Globally there is a lot of research and innovation being conducted to increase efficiency of diesel engines. To enhance efficiency and improve performance, a good engine oil is important," the statement added.