"There were a lot of shows that were offered to me, but I said no as I don't want to do regular kind of shows. I have to enjoy my work, I cannot do a show just because I am making money. I want to get fascinated by the work I do," Keith told PTI.
The 37-year-old star says he was also offered dance reality show "Nach Baliye" with fiancee Rochelle Rao but they couldn't do it due to scheduling issues.
"The makers of this show ('Love Ka Intezaar') called me, I heard the story and I fell in love with it. We did the pilot version and we liked it and we went ahead with it.
"It is not a daily. The way it (show) is presented is different, also the story seems like a film," he says.
Keith will be playing a prince named Madhav on the show, which also stars Sanjeeda Sheikh.
"He (the character) is a Rajput, he is a modern guy but has a lot of values. I do relate to my character. Also we all have a love story, which we like. I am also romantic at heart in real life."
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
