Idea Cellular stock tanked 6.52 per cent to settle at Rs 103.90 on BSE. During the day, it plunged 7.55 per cent to Rs 102.75.
At NSE, shares of the company dived 6.52 per cent to close at Rs 103.85.
Shares of Bharti Airtel also fell by 3.98 per cent to end at 363.45 on BSE. At NSE, shares of the company declined by 4.28 per cent to close at Rs 362.65.
Idea Cellular today announced up to 67 per cent reduction in 4G and 3G mobile Internet rates to compete with rival Bharti Airtel and ward off threat from Reliance Jio.
This is the second move by the Idea Cellular within a week, triggered by Airtel announcing up to 67 per cent cut in 4G and 3G mobile Internet packs for pre-paid customers.
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