"The company flagged off services from Jammu today, and will rapidly expand 4G network to cover 10 towns by month end," Idea Cellular said in a statement.
Idea 4G services will cover 20 towns, including the major cities of Jammu, Udhampur, Rajauri, Punch, Reasi, Kathua and Samba by June 2017, it added.
For J&K, the company has come out with a range of offers including tariff packs, bundled smartphone offers and digital content.
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