Idea Money partners with redBus

Idea Money, the digital wallet service from Idea Cellular, today announced its partnership with online bus ticketing platform redBus.
The partnership will support and enable hassle free bus ticket booking for Idea Money customers with limited or no internet access, the company said.
The collaboration will allow customers to book bus tickets online through Idea Money's RAM portal with the help of the retailer at all Idea Money retail points, it said in a release.
The customers can access bus bookings across 70,000+ routes in the country, inclusive of both inter and intra state travel, on private and state-run bus services, the release said.

Sudhakar Ramasubramanian, MD & CEO, Aditya Birla Idea Payments Bank, said through this collaboration, "we aim to bridge the accessibility challenge faced by our customers in the smaller markets."
Manoj Agarwala, Vice President, redBus said, "We are very excited with this partnership, as Idea's 1.8 million retailer network opens up a significant large channel for us.