The product 'Kayakalp', to be priced at Rs 2,400 for a pack of four bottles for use in one acre of farm land, will be available in the market from July with the onset of southwest monsoon.
The product, approved by the National Centre of Organic Farming (NCOF), will be sold initially in the domestic market and later abroad.
"Our soil condition is so bad in most places that it has become either acidic or alkaline. Organic content has come down. Unless soil health is not improved, how can we think of doubling farmers' income?" IIL Managing Director Rajesh Agarwal said after the launch.
Proper use of this product will help reduce use of chemical fertiliser by 20 per cent, he said, and added that the company has applied for patent of 'Kayakalp' developed in the company's research and development facility.
The product was unvieled by the company's brand ambassador and actor Suniel Shetty, who said that the product will be beneficial not only for farmers in large fields but for home use in terrace garden also.
The company is also in the process of setting up a GLP research and development facility in Rajasthan for agrochemicals.
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