"Community participation is a must for vector control. No house should be left unattended. The IMA campaign against mosquito breeding, especially Aedes, will be called 'Dengwar'," said K K Aggarwal, the newly appointed President of IMA.
The campaigns will termed 'Aapke ghar me machhar to nahi' and 'Katwaiga to nahi'.
Aggarwal said a large number of diseases can be controlled by teaching and practising hygiene. The campign will comprise personal, food, water, sleep, hand, sexual, pet, kitchen, cough, respiratory, and mobile hygiene and its slogan will be 'Kahin mein gandagi to nahi fela raha'.
"IMA will start a Campaign 950 with the intention of bringing the female-to-male ratio back to normal. Apart from that we will also launch 'Poochna mat bhoolo' initiative to promote organ donation in the country in the coming year," Aggarwal said.
A blood donation cell will also be set up to raise awareness about voluntary blood donations. July 1 will be marked as IMA Voluntary Blood Donation Day. Every state will have a blood donation cell and chairmen of all states will meet regularly to promote blood donation.
To control non-communicable diseases, IMA supported high alcohol tax, 85 per cent pictorial warning on tobacco packs, high tobacco taxes and introduction of sugar tax. The campaigns will be "White sugar is a slow poison", "Move Move and Move" and "Glow Red Campaign".
Disclaimer: No Business Standard Journalist was involved in creation of this content
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