The "poster marketing" is a part of the promotional campaign which Aamir said is aimed at "confusing" the audiences.
"Normally, films promos are launched first but we have decided to launch a series of posters with 'PK'. Every two to three weeks, there will be a new poster which will be introduced. We will have a poster campaign...We will release eight to ten posters till the time the film is released," Aamir told reporters here at the launch of the second poster.
"We want to confuse the people with the release of every poster. But there is a story in each and every image that we reveal," the actor said.
Reacting to the controversy over the first poster, Aamir said "I have achieved what I wanted to out of the first 'PK' poster. I have got some good reactions from people in the industry."
Directed by Rajkumar Hirani, the film also features Anushka Sharma, Sushant Singh Rajput, Boman Irani and Sanjay Dutt in important roles. The film is set for release in December this year.
