Facebook-owned Instagram on Tuesday made a move into potentially lucrative e-commerce by adding an option to buy products shown off in posts by selected brands.
A new "checkout" button for instant purchasing launched in a beta version of the app in the US with a limited number of businesses, according to the popular image-centric messaging service.
"We're introducing Checkout on Instagram," the Silicon Valley based division of Facebook said in an online post.
"When you find a product you love, you can now buy it without leaving the app."
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