Around 200 skiers from across the country and outside have turned up to participate in the event that began yesterday.
"There are participants from the state and other parts of the country as well as the US, Russia, Australia, New Zealand, South Africa and Canada. It includes some of the top international skiers," officials said here.
The competition has been organised by Kashmir Heli-Ski Club and sponsored by Airbus Helicopters.
The skiers were taken across to Afarwat peak (13,500 ft) in helicopters and dropped to manoeuvre through to reach the bottom of the slopes.
The officials said Heli-Ski is a challenging sport which has usually been pursued in international venues.
"The state government is making concerted efforts to promote Gulmarg as a key destination and possibly to qualify among the top ten skiing destinations in the world," the official said.
