Tijn Kolsteren, who was diagnosed with brain cancer in May, launched the appeal only two days ago but it has quickly fired the imagination of the Dutch public who had donated more than 1,270,000 euros (USD 1,326,000) at the last count.
"Paint your nails, make a donation and then challenge three of your friends to do the same," dares the donation page, which invites participants to share their pictures on social media using the hashtag #lakaan (meaning "the polish is on").
Celebrities, politicians, presenters and actors have been among thousands of people who have posted pictures of their painted nails online, with far-right politician Geert Wilders plumping for deep red.
The appeal is part of a traditional event in The Netherlands where radio DJs lock themselves away for several days without food or drink to raise money. This year, proceeds are going to the Red Cross.
Although Tijn's cancer was diagnosed in May, it was only last week that his family learned that a course of chemotherapy had failed to reduce its size.
"We came up with the idea together: Tijn had already painted his nails with a friend and liked it. I wanted to do something similar to the Ice Bucket challenge and men painting their nails is a bit taboo," he added, referring to the internet craze that raised millions.
The Dutch press hailed the boy as a hero, with the tabloid AD putting a picture of him dressed as a superhero under the headline "SuperTijn".
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
