Scenes in Apple stores around the world yesterday were reminiscent of days before online ordering became a norm and people camped out for days to be first to get hands on the California company's iPhone 7 and 7 Plus.
Enthusiasm was peppered with disappointment due to shortages of the large-screen iPhone 7 Plus and a jet-black iPhone 7, but it was unclear if the shortages were the result of strong demand or limited supply.
"These initial sales will be governed by supply, not demand," Apple said in a released statement which noted that the company would not provide launch weekend sales figures.
BTIG research said in a note to investors that, despite a lack of lines, analysts there expected iPhone sales in the final quarter of this year to grow 3.6 per cent to 77.5 million.
At the Apple Store in the Georgetown district of the US capital Washington, dozens of consumers were still waiting in line hours after the store opening to get the new handsets.
"I tried to order it online, but I would have had to wait five to six weeks, so standing in queue was the only option," said Naval Chopra, who was visiting from India at the time of the launch and joined the waiting group at 5:30 am for an iPhone 7.
Washington resident Isaac Combs said he had being hoping to get the large-screen iPhone 7 Plus but learned on arrival they were sold out. Still, he opted for the iPhone 7, despite the smaller display.
The iPhone, Combs said, "is an essential part of life, it's something I use every day."
Apple sold of out the larger models quickly and had limited availability of the iPhone 7, with the new jet-black color especially scarce.
The devices chart a new path for the tech giant by eliminating headphone jacks, a move seen as setting a trend for a wireless future.
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