Irdai scouting for creative agencies

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Insurance regulator Irdai is scouting for creative agencies for production of TV spots, radio jingles, and organising exhibitions with an aim to increase insurance penetration in the country.
Insurance Regulatory and Development Authority of India (Irdai) plans to empanel the agencies as it would be carrying out publicity campaigns at national level.
The regulator said it may spend about Rs 40 crore annually on advertising programmes for promoting insurance awareness among public, issuing notices, issuing quarterly journal, and calendar, among other activities.
"The creative agencies will be required to give inputs in terms of creatives, editorials, visuals, to create the campaign for various print and electronic media including TV, print, radio, outdoor, internet, conferences, exhibitions, stalls...," the regulator said in the tender document.

It further said IRDAI would empanel "result oriented, professionally managed and competent" creative agencies fully accredited with Indian Newspaper Society (INS) and Prasar Bharati (PB).
Agencies intending to participate in the bid must be in business for the last 5 years, having average turnover not less than Rs 30 crore, during the last 3 financial years.
The empanelment will be for two years extendable by another one year.