Jaya Shree Textiles to focus on linen, plans more stores

Jaya Shree Textiles, a unit of Aditya Birla Nuvo, will focus on linen fabrics to drive growth and has drawn up plans to open more stores across the country.
"We want to focus on linen garments. Linen garments would be key growth driver for Jaya Shree Textiles," the company's CEO S Krishnamoorthy told reporters at the launch of its second Linen Club store in the city today.
He added that the company's factory located at Rishra in West Bengal is the only integrated mill for manufacturing linen garments in the country.
Out of the Rs 1,500-crore turnover of the company, Rs 800 crore is from linen while the balance Rs 700 crore from wool, he said.

Unlike linen, the company manufactures woollen intermediates and not garments. "We do not have plans to enter the woollen garments segments at the moment," he said.
The linen garments sector is expected to grow at nine to ten per cent annually.
With a total of 127 stores, the company plans to raise the number to 134 by the end of this financial year, he said, adding that 40 more will be opened next fiscal.
Jaya Shree Textiles imports long-fibre linen from Belgium and France.