The 43-year-old 'On the Floor' hitmaker became a minority shareholder in the English-language Nuvo TV channel last year and now she has been promoted to take charge of programming and marketing as the company prepares to be re-launched in July, reported Billboard.
"A network that reflects the modern Latino experience, but in English, must have the quality that everybody has," she said.
Lopez will feature on-camera in two upcoming shows for Nuvo TV - a special 90-minute biography and a new behind-the-scenes series, titled Gotta Dance, focusing on the dancers who recently accompanied the superstar on her world tour.
"I always want to do what's right for the network as opposed to using it as a vehicle for myself. That's not the point."
Nuvo TV caters to English-speaking viewers with a Hispanic background.
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