Jet Airways designed airline's business class seat in garage

Stiff competition pushed the airlines to take to Naresh Goyal's garage in his London home

Have you ever heard of an airline's business class seat being developed inside a garage? That's what stiff competition did to Jet Airways.

Former Director General and CEO of IATA, Giovanni Bisignani, says Jet Airways chief Naresh Goyal developed his airline's business class mock-ups in utter secrecy inside the garage of his London home.

In his book -- 'Shaking the Skies' -- which could be considered to be an autobiography, Bisignani has come up with several interesting tidbits about India, including his personal relationship with leaders like Indira Gandhi and Rajiv Gandhi and the developments in the aviation sector here.

Describing the Jet Airways chief as "a leader with brilliant ideas and a very colourful character", the former chief of International Air Transport Association (IATA) says Goyal had started from "scratch" to build a very impressive career.

"At one point, he was implementing the most elegant business class in Asia with the help of a famous Italian designer. He was so concerned about keeping the plans secret that all the mock-ups were set up in the garage of his wonderful London home. I think that shows how competitive airlines can be. Airports don't have to worry about things like this," Bisignani writes.

In his earlier 'avatar', Bisignani was senior vice president of international affairs of IRI, a holding company for some 500 firms including famous Italian brands like Alfa Romeo car manufacturer, Alitalia airline (of which he later became the CEO) and many Italian banks.

It was then that he developed a rapport with Prime Minister Indira Gandhi as he negotiated the sale of petrochemical refineries and power generation plants to India.

"We had tea together on many occasions in the most beautiful gardens imaginable, part of her official residence in New Delhi. It was in these gardens that she was later assassinated by two of her bodyguards", Bisignani says.