The singer and his is son Jesse Bongiovi have teamed up with French winemaker Gerard Bertrand to launch their own brand of "pink juice" as the rocker likes to call it, reported Femalefirst.
"Creating this wine with Gerard was just as creative as collaborating with another songwriter, Gerard uses his talents and wine knowledge just like a gifted musician. And working with my son on this has been an amazing experience," Jon said.
"We'd tried rose from everywhere. But when we visited Gerard, we realised that there is an entire coastline in France that is producing some of the best-kept secrets on earth," Jesse added.
'Diving Into Hampton Water' will soon hit shelves.
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