JSW Steel to target consumers through 'JSW explore'

JSW Steel today launched its branded retail format "JSW explore" in the city with an aim to efficiently cater to the customised steel needs of consumers pan-India.
The franchise-based authorised retail format will create a sustainable differentiator for JSW Steel's exclusive value added products and service offerings, the company said in a release.
This partnership shall further strengthen JSW's bond with its committed JSW Shoppe channel partners taking the association to the next level, it added.
Stating that the company has a unique strength in terms of reach to customers, particularly in retail segment, JSW Steel said the initiative will further enhance its retail penetration.

Vinay Shroff, Sr Vice President- Retail, JSW Steel said the branded format will be scaled up in future to cater to customised needs across product categories and sectors. Viz, Hot Rolled, Cold Rolled, Colour Coated, TMT and others.