Singer Justin Bieber is on board to develop a "Cupid" animated movie, in which he will also feature as the voice of the lead character.
The 24-year-old musician will executive produce and Mythos Studios will serve as partners, Variety reported.
Scooter Braun and David Maisel are attached as producers. They described Cupid as the legendary winged God of Love from classical mythology - the son of Venus, the Goddess of Love and Beauty, and Mars, the God of War.
"When this project was brought to Justin, he instantly was excited to be a part of it. Fortunately for us, like Cupid, he knows a little bit about love and mischief," Mythos Studios co-founder Braun said.
"Both myself and Scooter have a lifelong love of mythology and we are so excited to partner with Justin to bring the amazing, magical story of Cupid to the world," Maisel added.
Bieber and Braun, best known as the singer's talent manager, previously teamed up as producers on the 2011 music documentary "Never Say Never".
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app