In a video which was released yesterday, the company shared the news of their new partnership, reported Ace Showbiz.
Upton, 21, took to twitter to share her big news, "So happy to finally announce I am the new face of Bobbi Brown!! Honoured."
Bobbi Brown, 56, who is also the founder of the company praised the Sports Illustrated model.
"She's not just a woman that's beautiful, we all know that, but she is smart, she is nice and she creates her own rules, and a I love a woman who does that," she said.
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