'Khayal Rakhenge, Khush Rakhenge'- How Deepika and Ranveer's First Ever Endorsement is a Genius Idea That's Breaking the Internet

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Press Trust of India MUMBAI
Last Updated : Mar 26 2019 | 12:40 PM IST

/ -- India's leading consumer durables brand, Lloyd, has signed Bollywood's biggest power couple and youth icons Deepika Padukone and Ranveer Singh as its brand ambassadors. This is the first time that India's most loved couple will share screen space for an ad and incidentally, this is also the first brand that they are jointly endorsing post their marriage. This is the biggest coup achieved in the ad world in the recent past and leading Entertainment marketing agency, Go Fish Entertainment, has managed this feat with elan.

(Photo: https://mma.prnewswire.com/media/840443/Brand_Ambassadors_for_Lloyd.jpg)
On the occasion of this announcement, Mr. Amit Tiwari - Vice President Marketing - Havells India Ltd, said, "For this Campaign we wanted to create a distinct new look for the brand which is why we decided to bring youth icons Deepika and Ranveer on board. This is the first time that India's most loved couple will share screen space for an ad and incidentally, this is also the first brand that they are jointly endorsing post their marriage! Go Fish Entertainment was instrumental in making this a big success."
Mr. Sajay Moolankodan - Director - Go Fish Entertainment Pvt. Ltd., said, "We set out to achieve the impossible with this campaign. Bringing on board the biggest power couple like Deepika and Ranveer was not an easy task especially since this is the first brand campaign that they've agreed to after getting married. After a lot of careful planning and strategizing, we were ultimately successful and we believe that the 'Khayal Rakhenge, Khush Rakhenge' campaign will make a great impact in the minds of consumers."
About Go Fish Entertainment

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First Published: Mar 26 2019 | 12:40 PM IST

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