KRSMA Estates enters into Indian wine market

KRSMA Estates, founded by Krishna Prasad and Uma Chigurupati, Managing Directors of the Rs 1,200 crore Hyderabad-based Granules India, today announced its entry into the Indian wine market with the launch of its first range of super-premium boutique wines.
KRSMA Estates has launched the Chardonnay 2013, Cabernet Sauvignon 2011, Sangiovese 2012 and Sauvignon Blanc 2012 priced at a range from Rs 750 to Rs 1,500 per bottle, the company said in a release issued here.
"Despite having emerged almost two decades back, Indian wines have not appealed to the global palate and have been struggling to create a place for themselves on the international wine map.

"We aim to fill this gap and cater to a growing audience of discerning wine lovers and connoisseurs who have experienced some of the best brands from around the world," Krishna Prasad said.
According to a Technopak report, the overall Indian wine market can be estimated at 9.75 lakh cases or Rs 175 crore at wholesale price.