Kurl-on to Invest 200 Crores in Innovation and new Technology to Double Product Portfolio in the Next Two Years

/ -- - To consolidate brand's growth in home furniture & furnishings segment
- Introduces 'STR8' technology for the first time in India, caters to a growing majority leading hectic lifestyles with less physical exercise and sleep disorders
Ashutosh Vaidya, Chief Marketing Officer, Kurl-on, said, "Our sales last year was 1050 crore and we are targeting to grow at the rate of twice the industry growth. The 'Kurlopedic technology' we launched two years back has seen huge success in the market and the product sales has grown 1.7 times in the last two year. From being a brand synonymous with mattresses, we are gradually emerging to offer a range of products and solutions that provide greater comfort at home."

Speaking of the new product, Ashutosh Vaidya, Chief Marketing Officer, Kurl-on, further added, "The Indian sleep scorecard says Indians are more prone to insomnia and sleep disorders more than ever before, thanks to hectic work routines, media intrusion and changing lifestyles. We have seen the market evolve and as a brand, we have grown with our customer to provide more and better quality of products, driven completely by consumer adoption and behaviour insights. We continue with the same approach to bring out futuristic products with modern technology, designed for the new age consumer, who seeks better comfort and is willing to invest in the same. STR8 is a breakthrough technology since it not only makes the mattress significantly lighter but makes the mattress firm and resilient, thus enhancing quality of sleep, muscle relaxation and muscle growth."

About Kurl-on