Led by Hindi, print media logs near 5 pc CAGR in 2006-16: ABC

Proving the doomsayers of the print media conclusively wrong, circulation of publications grew at a healthy CAGR of 4.87 per cent between 2006 to 2016, according to the latest figures released by the Audit Bureau of Circulation (ABC).
Over the past decade, as many as 2.37 crore copies were added by country's various publication, while the number of publishing centres rose by 251.
ABC, an independent body that provides data on newspaper and magazine circulation, noted that largely, regional language newspapers have contributed to the growth.
Among all the publications, Hindi publications fared the best with CAGR (Compound annual growth rate) of 8.76 per cent between 2006 to 2016, followed by Telugu and Kannada titles which clipped at a CAGR of 8.28 per cent and 6.40 per cent, respectively.

The next in the growth chart are the Tamil and Malayalam publications which grew at a CAGR of 5.51 per cent and 4.11 per cent, respectively, during the same period.
Indicating that the heydays of the English media are nearing a saturation point, this powerful media, which dominates the ad money, registered a CAGR of 2.87 per cent during the report period.
"Newspapers are thinking along the lines of greater local news coverage to cater to every segment of their readers," the ABC said.
Reflecting the growth led by the Hindi segment, from region-wise growth perspective, the North zone saw the highest growth at 7.83 per cent, followed by the South with 4.95 per cent growth, while the West railed with 2.81 per cent and the East saw still slower growth at 2.63 per cent.