LeEco eyes number one slot in online TV sales by Dec

Chinese tech firm LeEco today entered the TV panel segment in India by launching its Super3 range of UHD televisions and it aims to grab the number one slot in online space by end of the year.
Super3 series Ecosystem TV, which runs on Android 5, will be initially sold through e-commerce platforms like Flipkart and company's own platform LeMall.
"Our goal is to be the number brand in online space by the end of this year and eventually we want to be among top three to four brands in the country," said LeEco Technology India COO Atul Jain.
The company would start pre-sales on both platforms from August 10 to 12.

LeEco also plans to hit brick & mortar format in 3-4 months and would have a pan India presence in six months.
"We would go to all big metro markets and tier II places. Wherever there is a potential user in large screen and the contents," Jain added.

When asked whether the company would be able to replicate its success in handsets to its TV segment, he said: "Both would follow each other and support each other as our one happy LeEco phone customers would go for Super3 TV."
LeEco, which had entered the Indian smartphone market earlier this year, has sold seven lakh units and is aiming to touch 10 lakh by the end of August.

On expected sales number, he said: "We would have to wait and see how the response comes".
LeEco, which had last month acquired the US TV maker VIZIO in a USD 2 billion deal, is also planning to manufacture its mobile handsets in India.
"There is plan to make mobile phones in India under Make- in-India programme. We would announce about it in third quarter," he added
The company has launched three models in Super3 series -- Super3 X55, Super3 X65 and Super3 Max65 -- ranging from Rs 59,790 to Rs 149,790 and has plans to add more models soon.

About LeEco:
LeEco, formerly known as Letv, is a global pioneering Internet and technology company with multiple Internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 14,000 people and is the world's first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles, and Silicon Valley.
With 'Breakthrough Technologies, Comprehensive Ecosystem and Disruptive Pricing' as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices or accessories and large-screen applications to e-commerce and even connected super-electric cars.

The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, LeAuto. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.
Media Contact:
Nitin Kinger
LeEco India
Nitinkinger@le.Com
+91-9769988304
Photo: http://photos.Prnewswire.Com/prnh/20161104/436201 Source: Le Ecosystem Technology
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