The research, which was carried out by London and Partners, found that the city's museums make up the top three most googled museums in the world with the Science Museum leading the results.
It stated that the Natural History Museum was the second-most searched for and the British Museum was third.
"London is without a doubt the cultural capital of the world. Tourists are flocking to our great city in ever-increasing numbers, drawn by our exceptional cultural attractions and landmarks," London Mayor Boris Johnson said.
Figures showed that London's theatres also generate more searches than those in any other city and the British capital is the most searched for city in the world to visit.
The New York Metropolitan Museum of Art and the Smithsonian Museum in Washington DC are ranked 4th and 5th respectively.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
