The 49-year-old actress, who is a mother of two sons, is the brand ambassador of this campaign, which is an intensified program for the promotion of breastfeeding along with UNICEF India.
"I am delighted to be here today. I thank once again the minister and the ministry for Health & Family Welfare for organising this very important event," Madhuri said at the launch here.
Stressing on the importance of breastfeeding, the "Devdas" actress said, "The message of breastfeeding is necessary... When they spoke to me about this campaign, as a mother I was totally drawn to it.
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