Mahalingam Balaji appointed IDC India research director

IDC India today announced the appointment of Mahalingam Balaji as its Research Director, with immediate effect.
The company said Venu Reddy, the incumbent, has moved into a new role within IDC and is now managing the global IDC Centre of Excellence based out of Bangalore in the role of a General Manager.
In his new role, he is leading teams which serve various strategic business units of IDC. He continues to also support the IDC India business episodically, it added.
On Balaji's appointment, the company in a release said he joins IDC from Hewlett-Packard India, where he was Director of Strategy and Planning for the Printing and Personal systems group.

In his previous roles, Balaji has held various leadership positions across sales, services, marketing and distribution functions, sales and marketing analytics as well as pricing analytics across Enterprise, Commercial and Consumer markets, it added.