Maharashtra's Farmers now Gain Knowledge, Savings and Connect With Dealers via DestaGlobal's Siddhi app

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- 80% of farmers rely on technology to make better input purchase decisions
- 86% of farmers use Siddhi app to improve their knowledge base
- Network of 2,50,000 farmers leveraged
Speaking on behalf of DestaGlobal, CEO Siddhartha Choudhary said, "Behaviourally, the farmer community has always relied on market visit to grow their dealer network and business. The dealers, on the other hand, are stationed at their shop and rely on store walk-ins to build network. Therefore, the existing approach has its limitations in terms of reach. We have used the farmers' and dealers' mobile phone to change this paradigm. Now, the farmers are armed with information before they go-to-market." He also added,

"We believe that we can help the farmer community save USD 2 billion dollars per annum via the use of technology and that, is just the beginning."
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