"The 'Mann Ki Baat' (programme) is praised and sometimes it is criticised. But when I see the impact of 'Mann Ki Baat', my belief becomes a conviction that the programme has forged an unbreakable bond with the people," he said.
He said an example in this regard was the record sale of khadi products. Through his "Mann Ki Baat' programme, he has been exhorting people to buy the khadi products and popularise these.
The sale of khadi and handloom witnessed 90 per cent increase during this Diwali against the previous year's figure, the prime minister said in today's episode of 'Mann Ki Baat'.
He also said that khadi sale at just one outlet in Delhi on the last Dhanteras on October 17 was a record Rs 1.2 crore.
"Earlier, it was 'khadi for nation' and we talked about 'khadi for fashion'. But lately we realised that 'khadi for transformation' is taking the place of 'khadi for nation' and 'khadi for fashion'," he said.
"Khadi and handloom have transformed the lives of the poorest of the poor and are emerging as a powerful means of empowering them. It is playing a very important role for gramodaya," he said.
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