Mars announces launch of pet food brand Eukanuba in India

Pet food manufacturer Mars International India today announced the launch of its international brand 'Eukanuba' in India.
Mars acquired IAMS brand, as well as Eukanuba and Natura from The Procter & Gamble Company, Mars said in a statement.
"The new additions IAMS, Eukanuba and Natura complement the company's robust pet care portfolio which includes renowned brands like Pedigree, Whiskas, Royal Canin, Banfield and Nutro," it added.
Eukanuba has a wide portfolio that caters to unique pet needs for maintaining healthy activity levels, shiny radiant coat, strong lean muscles, proper functioning of the digestive tract and stronger bones and dental protection.

"With Eukanuba coming on board, we hope to satisfy the needs of our customers and pets around the world by offering them high quality products," said PVV Srinivasa Rao, Managing Director, Mars India.
All the variants of Eukanuba are available in 3 sizes 1kg, 3kg and 15kg.