Fashion designer Masaba Gupta on Wednesday announced that she will be producing non-surgical masks as her contribution in the country's battle against the coronavirus pandemic.
The Mumbai-based designer, who owns the label House of Masaba which has come to a halt amid lockdown like any other workplace, has launched the self-explanatory initiative 'Maskaba'.
"We thought why not do our bit by donating something that is the need of the hour - non-surgical masks. These masks are being produced at a production facility with three workers who are being completely taken care of," Masaba wrote on Instagram.
"The fabric which was meant for garments, is being used to produce non-surgical masks for donation that are washable and reusable," she added.
The designer said we all are in this together.
"... and my hope is to keep my chin up by doing something for the country that promotes safety especially in times like these," Masaba said.
Fashion designer Anita Dongre is also producing masks to contribute in India's fight against the deadly virus.
According to the Union health ministry, the death toll due to COVID-19 climbed to 377, while the number of cases in the country rose to 11,439 till 9.31 am on Wednesday.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
