With the government last year facing flak for procuring some 'Made in China' mats for the maiden IYD celebrations, Naik had last week requested state governments "to encourage use of locally-made yoga mats and apparels, preferably with the locally-available raw material to provide employment opportunities to local artisans and small entrepreneurs."
Naik said 500 water hyacinth mats have been purchased from North Eastern Handicrafts and Handloom Development Corporation Limited (NEHHDC), which is the marketing channel for North Eastern Development Finance Corporation Limited (NEDFi).
"Irregular supply of cane and high cost of procurement of bamboo have been a major cause of concern for the artisans associated with the Cane and Bamboo Craft.
"... Hence, effort was made to identify alternative low cost raw materials where the existing skill of the craftsperson can be used to make products suitable for the contemporary market," a statement issued by NEDFi said.
High quality bags and baskets made of water hyacinth in Thailand had originally served as an inspiration for this project, according to NEDFi.
Subsequently, Thailand's Department of Industrial
Promotion sent their own trainers. "This was the biggest boost, it facilitated NEDFi the access to a proven technology and process suited for the rural artisans," according to NEDFi.
The ministry of AYUSH has also procured another 500 khadi mats from Khadi Village and Industrial Commission.
"We have dispatched 2,500 yoga mats so far. We have also made available yoga dress designed by NID at the behest of AYUSH Ministry, which are now available at our outlets. Our spinners and weavers are the direct beneficiaries of this enterprise and 60 per cent of profit earned goes directly to them," D S Bhati, Assistant Director of KVIC, said.
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