Mir was in Mumbai for a tourism and trade fair, to promote

the tourism potential of Kashmir. "The government has taken effective steps for a holistic development of tourism sector in the state. We are also keen to showcase our vast potential for adventure tourism," the minister said. Jammu and Kashmir Tourism-Director, Talat Pervez, said the department would incorporate suggestions of all the stakeholders and devise a publicity strategy accordingly. "We are upgrading the basic infrastructure and are in the process of giving wide global publicity to Kashmir to sustain our tourism sector," Pervez said.