Addressing jewellers in the inaugural ceremony of Jaipur Jewellery Show here, Raje also stressed on certification of diamonds and coloured gems for gaining the confidence and trust of customers.
She said during the Rajasthan Resurgent summit last month, the potential of the state was showcased and it was the best opportunity to display the potential in the gem and jewellery sector.
"...But this sector hardlyrequires any introduction as the trade knows how to achieve its goals. Rajasthan Resurgent helped in building the image of pink city which now should be known as the gem city," Raje said.
He said the Indian diamond industry is threatened by the Chinese synthetic diamonds and there is need to fight it.
"This could be done byadopting scientific methods of certification which would build trust in the minds of the consumers," he said.
In the annual show of jewellery, 730 exhibitors are participating.
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