Most media, entertainment firms feel need to reinvent to stay relevant in technology era: EY

Majority of the Indian media and entertainment companies are of the opinion that they must reinvent themselves to navigate the technological disruptions impacting the industry, says a report by EY.

About 52 per cent executives from the media and entertainment sector in India believe they can no longer rely on traditional business models, if they are to remain future relevant, said the report titled "How are media and entertainment businesses reinventing in an age of transformation?"
It further said: "Many Indian executives cited the multiplicity of options available to invest in digital media as confusing, and one in five executives were unclear on how to prioritize their digital investments, particularly given the long break even periods required."