The study also identified three categories of selfie-takers: communicators, autobiographers and self-publicists.
"It is important to recognise that not everyone is a narcissist," said Steven Holiday, from Texas Tech University in the US.
Communicators take selfies primarily to engage their friends, family or followers in a conversation, "they are all about two-way communication," said researchers.
Autobiographers use selfies as a tool to record key events in their lives and preserve significant memories.
Self-publicists, actually the smallest of the three groups, "are the people who love documenting their entire lives," said Harper Anderson from Texas Tech.
"And in documenting and sharing their lives, they are hoping to present themselves and their stories in a positive light," said Anderson.
Identifying and categorising the three groups is valuable in part because "it is a different kind of photography than we have ever experienced before," said Holiday.
"I can go on Facebook or Instagram and see that people have a desire to participate in a conversation. It is an opportunity for them to express themselves and get some kind of return on that expression," Holiday added.
The study appears in the journal Visual Communication Quarterly.
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