Mother Dairy aims Rs 1100cr from value-added products

Mother Dairy is aiming at Rs 1,100- crore business from dairy based value-added products in 2014-15.
"We are targeting Rs 1,100 crore from value-added products this year. We had done Rs 800 crore business in 2013-14," Mother Dairy business head S Basu said here today.
Mother Dairy as a company had a turnover of around Rs 6,300 crore in the last fiscal, he said.
In the eastern region, the dairy major launched new fresh fermented products like aam dahi, and with the exciting response it received, the company is also planning to increase its capacity from 12 tonnes per day to 17 tonnes per day, Basu said.

"By next summer, the present capacity will increase to 100 tonnes per day with expanding our market beyond Kolkata. We are planning to launch in other eastern region cities like Jamshedpur, Bhubaneshwar and Rachi," he said.
However, these products from Mother Dairy Fruit & Vegetable cannot be available from Mother Dairy booths spread across the city. They are available in other retail outlets, however.
"This is because Mother Dairy Calcutta owns these booths and markets its own fermented products and thus our packaging color is different," Basu said.
State-owned dairy products sold under Mother Dairy cannot use the logo and Delhi-based Mother Dairy cannot sell fresh pasteurised milk in city, he pointed out.