MSM today launched www.LIVSports.In, which will provide one-point access to sports and entertainment content. It would target sports fans as well as the closet entertainment seekers, the broadcaster said in a statement.
LIV Sports is the official mobile and internet broadcaster for the 2014 FIFA World Cup, starting June 12.
Apart from matches, it would also host entertainment programmes. It would show both live and video-on-demand match content with informative statistics and analysis, it said.
Commenting on the development, MSM CEO NP Singh said, "The idea was to create a premier digital sports entertainment destination where we will offer quality content which is mass-inclusive and not designed to cater only to ardent sports fans.