MTS launches online movement to mobilise support for Shiva

Telecom major MTS has launched an online campaign to mobilise support for Indian luge athlete Shiva Keshavan for his fifth Winter Olympics campaign in Sochi, starting February 8.
Through the hashtag #IndiaForShiva on twitter, fans can send in their wishes for Keshavan, who is all set to compete on February 8 and 9 in Russia.
The IndiaForShiva initiative by MTS India has been rolled out as a show of support for the two-time Asia Cup gold medallist who will be competing under the Olympics flag instead of the tricolour.
The campaign is an extensive social media movement to generate support for Keshavan, and would encompass specially designed twitter feeds, engagement activities on Facebook and other social media channels.

"As an athlete, winning an Olympic Gold medal is my biggest dream. I am looking forward to the Winter Olympics in Sochi and hopefully this would be my chance to bring the medal home. I would like to thank MTS India and all my fans for supporting me through the IndiaForShiva campaign. It is heartening to see my countrymen getting aware about the sport of Luge and cheering for me as I get set to compete on February 8 and 9," MTS brand ambassador, Keshavan said.
"MTS as a brand has always believed in providing a platform to talented youngsters, who bet on themselves, challenge reality and don't let the present come in way of their future. We have been consistently supporting Shiva Keshavan for the last two years in his journey to the Sochi Olympics," said Leonid Musatov, Chief Marketing and Sales Officer, MTS India.

"We have always believed in Shiva and his dedication to the sport of Luge, despite the sport not being as popular as some of the other sports in the country. Now, when the chance to win the Olympic medal is so close, it is time that we all stand behind Shiva and cheer for him."

The website - www.Mtsindia.In/IndiaForShiva has all the details on the champions luger, about his struggles, his preparation and his achievements.
The entries from the supporters of Keshavan in form of pictures, jingles, memes, etc. Would be uploaded on the website.
MTS has been actively supporting Keshavan in his quest for gold in the Olympics.