In a letter to a national meeting of sportspeople and officials, Kim, who is known to be an avid sports fan, lamented the fact that North Korea was "trailing behind the world" in sports science and strategy.
The message - couched in militaristic rhetoric - said sport provided a crucial opportunity to promote North Korea overseas.
"At times of peace, only athletes can fly the DPRK national flag in the sky of other countries," Kim said in the letter cited by the official KCNA news agency today.
"Sports officials and coaches must implement the tactics of anti-Japanese guerilla-style attacks in each sport event in order to take the initiative in every game and triumph," he said.
North Korea's official history makes much of Kim's grandfather Kim Il-Sung's role as an anti-Japanese guerrilla leader, before he rose to prominence and eventually became the country's founding father.
While rival South Korea punches above its weight in the international sporting arena, the North's sporting record has largely failed to fulfil its aspirations.
The four golds it won in 2012 in London - all in weightlifting or judo - equalled its best-ever tally.
Its football team stunned the world by defeating Italy 1-0 on its way to the quarter-finals of the 1966 World Cup, but has only qualified for one other tournament since then, in 2010.
Since taking power following the death of his father Kim Jong-Il in late 2011, Kim has actively pushed sports progress, and personally oversaw construction of a top-class ski resort.
In his letter, Kim said priority should be placed on those sports where North Korean athletes have already known success, including women's football, weightlifting, boxing, judo and archery.
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