Need govt's support to put Indian brands on global map: Beri

Noted designer Ritu Beri feels government's support and recognition are essential to put Indian luxury brands on the global map.
Beri's not-for-Profit global foundation - the Luxury League, established to promote, market Indian luxury brands and initiate the concept of branding India globally, will be a part of "Make in India" Week being held from February 13-18 here.
The Luxury League is organising a one-day session, "The Global Design & Innovation Session" tomorrow.
"We would have leaders from the world of fashion from across the globe. I feel the Indian brands needs to be on the global map as luxury brands do contribute to the economy of the country. We do need help from the government," Beri told PTI.

"We expect the government to at least recognise the luxury industry and help in creating a brand that would represent India internationally. We need that help and respect," she said.
Beri feels there should be joint venture (tie-ups) between international and Indian brands.

"The international brands want to come to India but there are policy issues. We have talent here... We have shoe makers with brilliant designs and people doing great work in fashion and accessory market," she said.
"We can create joint venture with international companies and put Indian luxury market on a global map. We need to create international presence," the added.

According to Beri, the rich culture of India should be utilised in the best manner possible for creating brands in various areas.
"We have a rich culture and heritage, we should make use of it in the right way. We have so many art and craft forms, we have talent we just need to package it rightly."
The ace designer feels that beside government help, celebrities' support by endorsing a brand would also help in grabbing eyeballs internationally.